just FYI the well known singingkitty.co.uk was done 1 year later (05-Mar-2014)
Doggy lipsync for Orange
For this Orange campaign, our hero was a dog who was waiting at home for his owner to come, we decided to add a viral content in the site, this app allowed users to record a voice message and see the dog deliver it, the dog had an automatic lipsync and the message was possible to be shared.