The offline version of the game is still available here: http://digital.muw.sk/zoberma/
More detail about the campaing in MUW Digital.sk
The purpose of the campaign was to promote the mobile Internet service in-line with the TV campaign "Road trip story" in the online environment . Introduce the benefits of the product and provide fun content.
The road trip theme offered a large number of situations in which we are a funny way to incorporate benefits of the product and the ongoing TV campaign . The user became a hitchicker whose path led to an unknown destination. His task was to go through a specified distance and during the journey use all the mobile internet benefits. At intermediate points between sections journey he entertained little stories that lived together with his character .